Why did I formalize my consulting into a brand?
On my drive back from Boston in the summer of 2023, I realized that I was struggling off the impact of my consulting experience and was living under the circumstance that if you knew my name then you’d want to work with me. It is during these longer travels that I find the most clarity in my actions. Somewhere between North Carolina and Mississippi I accepted that I was doing myself a disservice by not capitalizing on the opportunity to expand my services, but even more so to expand my life experience.
To a fault, I have looked at life decisions as part of a larger life story. Will this be an interesting life experience? At 18, when deciding on college abroad, it would be cool to live in Paris, why not. At 19, when I realized I wanted more academic rigor from my student loans, I thought it would be cool to go to a college that encouraged real world life experience. At 21, when I was faced with pursuing work at a corporate law firm or moving to Amman, Jordan. At 22, when I thought it would be cool to work in tech in my 20s. At 26, when I realized it was really important to be at the naisant stages of building a company without outside investment. At 27, when I moved to Austin to help start a cowboy boot company. At 30, when I spent the summer in Boston helping my close friend start a strength training studio. To today, which has brought forth a clear goal of developing my resources to growing companies regardless of restraints or benefits of time, money or both.
Welcome to alesce.
I remember distinctly that my Law & Public Policy professor had a habit of choosing the word coalesce in many of her lectures.
To coalesce:
1: to grow together
2a: to unite into a whole : FUSE
2b: to unite for a common end : join forces
3: to arise from the combination of distinct elements
It came naturally to me to look up the etymology of the word, always seeking to understand more…
mid 16th century: from Latin coalescere ‘grow together’, from co- (from cum ‘with’) + alescere ‘grow up’ (from alere ‘nourish’).
Which led me to alescere, to grow or to nourish and that was it. It captured what I felt exactly like what my work was trying to accomplish. In tech lingo, we were taught to automate, to scale, to optimize, to “disrupt”, but what if these companies were nourished, and cared for, as if it was someone's passion and dream coming true with each action we took.
This is precisely why I help small businesses scale, it is the single most thing we spend our awake existence doing working (we sleep most). So for every hour you’re awake, why not at least try, try to spend your precious time here building the world around you rather than part of another's machine. Or nail down the full time job, healthcare and side-hustle the shit of your passion.
