Root to Revenue
Root to Revenue is a four-week cohort-style business course designed for passionate, service-based entrepreneurs, who are ready to grow thriving, sustainable businesses.
At alesce, we’re your partners in sustainable business growth. Like any thriving plant, your business needs strong roots, the right conditions, and space to grow. This isn’t just a course — it’s a four-week journey inside a supportive community of entrepreneurs growing alongside you.
Together, we’ll move through the essential stages of business development: facing your finances, mastering ethical sales, building smart systems, and preparing your business to thrive — with or without you. You won’t just learn strategies; you’ll transform the way you lead and grow your business. Every step is crafted to turn clarity into action and strategy into lasting momentum.
What you’ll receive:
Weekly LIVE growth modules grounded in clarity, purpose, and action
One-year access to the alesce collective— an online community of entrepreneurs, aka your greenhouse for connection and support
A clear roadmap for growth rooted in your unique business goals, through one of three of our signature paths
Grow to Profit
Grow to Sell
Grow to Expand
Practical tools to understand your financials and make aligned business decisions
The confidence to lead, delegate, and allow your business to thrive, with or without you
Weekly office hours (aka Cultivation Calls!) our signature blend of live business coaching and consulting
The opportunity to keep growing with us through additional support and individualized strategy
Next cohort begins: April 28th
1 Spot Remaining
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Overview: Before you grow, you must root — deep into who you are, what you value, and where you’re currently at. This week is all about preparing the soil: clarifying your vision, getting clear on your financial reality, and setting a foundation for a business that aligns with your goals. You’ll choose one of our three signature business growth paths—Grow to Profit, Grow to Sell, and Grow to Expand—outlined in the alesce playbook. Choose wisely…
Outcome: A grounded, self-aware foundation with a chosen growth path from the alesce playbook. A clear understanding of what is ultimately important to your business and how to cultivate more of that (along with more money!), while cutting out what isn’t serving you or your future growth.
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Overview: Seeds don’t grow by accident — they need direction, light, and ongoing care. With your roots established, it’s time to make sure you have the systems and infrastructure in place to ensure your business can grow steadily and sustainably over time. We’ll look at your operational needs and plans, roles and responsibilities and your management style to make sure the seeds of your business are getting the attention they need to flourish.
Outcome: A detailed overview of your business structure, personnel, and how you’re managing them.
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Overview: As a seedling begins to grow, it follows the brightest light ahead. Making sure that light is actually feeding your business is important.
This week is all about everyone’s favorite double edged sword: sales. We will only be engaging in ethical selling, so you can forget worrying about wearing your terrible used car salesman jacket. Sales is the nourishing light of your business and if you aren’t growing, you are dying.
Outcome: A repeatable sales process that feels good to you, and not only closes business, but does so again and again.
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Overview: The final week is dedicated to ensuring your business can sustain its growth independently, allowing you to step back while it continues to thrive. It focuses on creating strong leadership, sustainable systems, and a thriving community around your business.
Outcome: A self-sustaining business model that continues to generate revenue and impact, freeing you to focus on strategic growth or take well-deserved breaks.